Chris Brown & Ne-Yo Make Bubble Gum Music 

R&B Singers, Chris Brown & Ne-Yo, have teamed up with Wrigley to recreate updated jingles for their gums.  Chris Brown wrote an updated "Double Your Pleasure" jingle for Doublemint Gum and Ne-Yo will redo the Big Red jingle.  The jingles will then be extended into full songs and be released as such.

Chris Brown's song. "Forever," is the full song rendition of the updated Doublemint jingle.  The song has been a huge success and was recently added to his latest album , in a re-issued version.

The campaign was headed by Steve Stoute's Translation Advertising.  

Click here to read the Wall Street Journal article about this deal.