New Absolut Vodka commercial featuring Kanye West.

For the last few weeks ads have been running in local papers and TV stations featuring Kanye West promoting "Be Kanye" tablets.  These looked like Alka Seltzer-style tablets that would "turn" you into Kanye West.  The ads were made to look cheesy and low budget, reminiscent of infomercials.  Many fans were confused and left to wonder "what the hell is  Kanye up to now?"  Well it turns out this commercial was part of a viral campaign that Kanye and Absolut Vodka were developing.  

See the original "Be Kanye" tablets commercial below.