Hip Hop star, Ludacris has signed a multi-million dollar endorsement deal with AT&T.  This marks the first time AT&T has entered into a deal with a rapper.  Under the terms of the deal, Ludacris will appear in online and TV ads promoting AT&T's services next month.  They just finished shooting the first commercial which features the rapper missing an important business call because he doesn't have AT&T service and the phone, also played by the rapper, telling him what he missed out on.  

In a statement Ludacris said, "I had a lot of fun shooting this commercial.  If you like the AT&T commercials you've seen then you'll love this one."