Seventeen year old, Soulja Boy, is making major moves as he prepares for the release of his new album, an animated series and a sneaker and clothing line.

Soulja has partnered with Dallas-based Yums Shoes for a sneaker and apparel line.  The multi-year deal with Yums Shoes will result in a line of graffiti inspired sneakers and clothing.  The "Soulja Boy" apparel line will debut at the Magic Trade show this fall.